On January 1:st 2022 the tasks of former Ethical Council for Premium Rate Services became a part of The Swedish Telecom Agency (Telekområdgivarna). The council handled ethical rules for PRS regarding content and marketing these services. The council have established and distributed these rules and also tried complaints regarding this area.
As a result of this work, the first ethical council was created in 1992 by Televerket and a trade association called Svenska Teleinformationsföreningen. In 1994 the organisation was restructured with Telia as its sole founder. In 2003 the foundation got its final name, The Ethical Council for Premium Rate Services. At he same time the council added mobile services to its mandate.